The Holiwater Project is inspired by direct experience of the sacred Ganges river of India – its rhythms, its beauty, its people, its meaning for humanity and, sadly, its rapid deterioration in the face of neglect and misunderstanding. Even as we speak the ailing Ganges represents a wake-up call for our times. Scarce and desecrated water resources the world over have become a 21st century global crisis – for the Earth, its ecosystems and its citizens. Action is long overdue.

The Holiwater Project brings together three essential streams – film, music and performance – to focus attention on the sustainable management of water.

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The Holiwater Project is about connection. As a media vehicle the project helps create and stimulate alliances between organizations with the aim to inform, inspire and interact around the environmental partner’s campaign directives.